Aug 19, 2021

Boyne Highlands Appoints Julie Rogers as Director of Marketing

HARBOR SPRINGS, Mich. (August 19, 2021) – President and General Manager of Boyne Highlands Resort, Mike Chumbler, today announced the appointment of Julie Rogers as the resort’s Director of Marketing.  In her role, Rogers will oversee advertising, branding, and promotions of the charming all-season resort located in Harbor Springs in the northwest corner of Michigan’s Lower Peninsula.

Rogers has an extensive marketing background working for nearly 15 years within the tourism and hospitality sectors, including most recently serving as the Director of Marketing for Grand Hotel on Mackinac Island for the past 9 years.  Prior to that, Rogers worked for several creative agencies over the span of 12 years handling national level brand accounts. 

Rogers currently serves on the Michigan Travel Commission Board of Directors, a position she’ll hold through August 2024, and is an active member of Hotel Sales and Marketing Association International.

“Julie’s background and experience, including having worked for an iconic resort of international fame, will be a tremendous asset to our team as we continue on our transformational journey of Boyne Highlands,” said Chumbler. “With her guidance, we’ll be able to elevate to a higher caliber resort and guest experience.” 

Rogers can be contacted at or 231.526.3044.

To stay up-to-date with the transformational journey underway at Boyne Highlands, visit or follow along on Instagram @Boyne.Highlands.

For lodging reservations and resort information, visit or call 866.759.3530.

About Boyne Highlands Resort
Boyne Highlands offers an idyllic setting in charming Harbor Springs, Mich.  The 4,000+ acre resort is a family-owned destination providing the ultimate northern Michigan experience served with heartfelt hospitality.  For over 57 years, Boyne Highlands has enriched the moment for vacationing guests with its all-season allure.  Boyne Highlands is a member of the Boyne Resorts family of resorts and attractions.  To learn more, visit

Media Contact: Erin Ernst, director of communications